Christmas
As Christmas approaches, many brands search for contest ideas to animate their social media, websites and stores. The digital Advent Calendar has become an essential mechanic for creating 24 days of daily engagement with your audience throughout December.
Whether you are running a Christmas Instagram contest, an in-store activation or an Advent Calendar on your e-commerce site, gamification is one of the most powerful levers for capturing attention throughout the festive season.
Why leverage Christmas ?
Christmas is THE marketing event of the year. The digital Advent Calendar has become essential: 24 days of daily engagement with your brand is a unique opportunity to create a recurring appointment with your audience throughout December.
Beyond the Advent Calendar, the entire month of December lends itself to festive gamification. Consumers are actively searching for gifts and experiences, which maximises participation rates and conversion throughout the season.
Marketing insight
December concentrates the largest volume of consumer spending in the year. The digital Advent Calendar creates 24 daily touchpoints with your audience — a format that uniquely combines loyalty-building with new acquisition. Each day, a new game or surprise maintains engagement. It is also the best period for mass lead collection, with record participation rates driven by the magic of the festive season.
Recommended game mechanics
The most effective mechanics for your Christmas campaigns.
Tips and best practices
The digital Advent Calendar is the star mechanic: 24 doors = 24 reasons to come back every day
Vary the game mechanics each day (quiz, wheel, scratch card, memory) to maintain the element of surprise
Offer an exceptional prize on December 25th to encourage sustained participation throughout the month
Use the calendar to feature a different product each day and educate your audience about your range
Combine online and offline: prizes redeemable in-store to drive footfall during the peak shopping season
Ready to launch your campaign Christmas ?
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