Marketing calendar 2026

Calendar

Plan your gamification campaigns throughout the year. Discover our marketing game ideas for each key moment and maximize your audience engagement.

11 key moments · Recommended mechanics · Tips and best practices

January

🎉

New Year

January 1st

Kick off the new year with a bang by engaging your audience with festive games and exclusive New Year offers.

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February

❤️

Valentine's Day

February 14th

Engage couples and singles alike with romantic games and exclusive Valentine's Day offers.

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April

🐣

Easter

March-April

Run a digital Easter egg hunt and boost your audience engagement during the spring holiday.

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May

🌸

Mother's Day

2nd Sunday of May

Celebrate mothers with heartfelt contests and marketing campaigns that connect on an emotional level.

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July

☀️

Summer Sale Season

July-August

Keep your audience engaged throughout summer with seasonal games and exclusive mid-year sale promotions.

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September

🎒

Back to School

August-September

Capture the attention of families and students with back-to-school campaigns that convert at peak buying time.

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October

🎀

Pink October

All of October

Engage your community during Breast Cancer Awareness Month with purpose-driven games and campaigns.

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🎃

Halloween

October 31st

Create frighteningly effective campaigns with Halloween-themed marketing games your audience will love.

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November

🛒

Black Friday

4th Friday of November

Stand out from the Black Friday noise with marketing games that go beyond simple discounts.

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🦃

Thanksgiving

4th Thursday of November

Build community and brand affinity at Thanksgiving with grateful, giving-themed interactive campaigns.

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December

🎄

Christmas

December 1-25

Animate the entire month of December with a digital Advent Calendar and festive marketing games.

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