Photo contest
Invite your audience to share their best photos and let the community vote for the winners.
Marketing objectives
Discover how this mechanic can help you achieve your goals.
User-generated content
Collect authentic photos you can reuse across your communications.
Social virality
Participants share their photo to gather as many votes as possible.
Community engagement
The voting phase brings the audience back and keeps your brand active over time.
Lead generation
Collect qualified data at the point of submission and voting.
How it works
The photo contest is the perfect mechanic to generate authentic user-generated content (UGC) and rally your community around your brand. Participants submit their photo through a form, then the gallery comes to life as votes pour in.
With Pinaplay, you moderate submissions before they go live and pick winners by vote ranking or by random draw among participants. An ideal mechanic to collect usable visuals, maximise sharing and create a genuine community highlight.
Included features
Ideal for
Our recommendation
We advise against automatically awarding the win to the photo with the most votes. Public voting is easily manipulated (vote buying, bots, network mobilisation) and exposes your contest to fraud. Prefer a random draw among the validated photos, or a jury that selects the winners from a shortlist of the most-voted entries.
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